Automated outreach fails when it reads like a template. It works when the system handles timing and the message still sounds like a person.
The three-touch sequence
| Touch | Day | Goal |
|---|---|---|
| Intro | 0 | Relevance and one clear ask |
| Follow-up | 3 | Add a new detail about the role |
| Close the loop | 8 | Make it easy to say no |
Personalisation that scales
Personalise the first line, not the whole message.
- Reference one specific item from the candidate profile.
- Keep the ask small: a 10-minute call, not a full interview.
Measuring results
Track reply rate, positive reply rate, and booked calls per 100 sends. See the full automation guide for where outreach fits in the bigger system.